Search Engine Marketing Manager
Looking for a Search Engine Marketing Manager in Cincinnati, OH! 3 Month Contract (with likely extension through 2021 into 2022)
Full time M-F 8-5
Remote to start but onsite (in Cincinnati) once pandemic lifts
Competitive Salary!
MUST HAVES:
Google
Google analytics
Excel
Evidence of hands on SEM experience is Ad platforms
Amazon Experience
Google Ads Certification required
DESCRIPTION:
New position requiring experience in paid search engine marketing
Role will join Skin Care Division eCommerce team which is focused on performance marketing and responsible for sales on Company website and at our eRetailers.
Will manage paid search campaigns across google/bing/e-retail (amazon, Walmart, Target, etc) and identify/execute optimization to drive sales successfully within KPIs
Develop and implement Paid Search campaigns, strategies and initiatives in Search Engine Ad Platforms (Google, Bing) and across eRetail Search Platforms (Criteo, Walmart Media Group, Amazon Marketing Services, etc)
Create and manage campaign plans, forecasting trends, budget planning, pacing and advanced optimization techniques
Analyze key KPIs (sales, conversions, clicks, CTR, SOV, CPC, etc) to formulate insights and translate to actionable next steps to optimize performance.
Conduct keyword research and develop keyword and content recommendations
Evaluate diagnostic metrics to determine optimizations needed to improve performance including ad group and keyword adjustments, negatives, copy, landing page selection and copy, etc.
Conduct Search query mining to optimize keywords and negatives to improve performance
Setup/optimize search bid/campaign management in native tools as well as platforms such as Doubleclick, Marin, Kenshoo, etc
Identify campaign expansion and testing opportunities to increase performance
Problem solve issues related to search campaigns such as trafficking and tagging
Provide advanced analysis and reporting on paid search campaigns
Discover competitive gaps and provide recommendations to improve
Monitor industry news, trends, and shifts to align with evolving Search Engine Marketing strategies
Communicate with other marketing teams to align and improve over-arching digital strategy and work with web developers and marketing teams to properly implement search best practices
REQUIREMENTS:
5+ years of experience as Search Engine Marketing Manager or similar role
Expertise across all search ad types including text ads, shopping ads, display ad, dynamic ads, etc
Expertise with performance/conversion-based search kpi optimization for DTC websites
Google Ads, Google Ads Editor, and Google Analytics expertise is essential
Amazon Marketing Services expertise is essential particularly Amazon Search
Criteo Ad platform experience
SKILLS:
Must have strong analytics/insights capability (and with associated tools like Excel, Power BI, Knime, Google Data Studio, etc)
Must have strong critical thinking and problem-solving skills
Strong collaboration & communication/interpersonal skills essential
Must be a self-starter taking proactive initiative to achieve objective
Must have strong sense of ownership and pride in performance
Must have advanced Proficiency with MS Office tools: word, ppt, and especially excel
EDUCATION:
Bachelor's Degree Ideally in IT related field but any degree ok if relevant industry experience.
CERTIFICATIONS:
Google Ads; Google Analytics certification required
STANDOUT QUALITIES:
Extensive experience in Google and Amazon Search for large brands/companies
BigCommerce or other DTC technology expertise
Must have strong analytics/insights capability
Must have strong critical thinking and problem-solving skills
APPLY NOW for this great
Job Type:Contract
Location:Cincinnati, OHDistance:21 miles
Date Posted:Feb 22, 20213 days ago
Industry:Marketing
Looking for a Search Engine Marketing Manager in Cincinnati, OH! 3 Month Contract (with likely extension through 2021 into 2022)
Full time M-F 8-5
Remote to start but onsite (in Cincinnati) once pandemic lifts
Competitive Salary!
MUST HAVES:
Google
Google analytics
Excel
Evidence of hands on SEM experience is Ad platforms
Amazon Experience
Google Ads Certification required
DESCRIPTION:
New position requiring experience in paid search engine marketing
Role will join Skin Care Division eCommerce team which is focused on performance marketing and responsible for sales on Company website and at our eRetailers.
Will manage paid search campaigns across google/bing/e-retail (amazon, Walmart, Target, etc) and identify/execute optimization to drive sales successfully within KPIs
Develop and implement Paid Search campaigns, strategies and initiatives in Search Engine Ad Platforms (Google, Bing) and across eRetail Search Platforms (Criteo, Walmart Media Group, Amazon Marketing Services, etc)
Create and manage campaign plans, forecasting trends, budget planning, pacing and advanced optimization techniques
Analyze key KPIs (sales, conversions, clicks, CTR, SOV, CPC, etc) to formulate insights and translate to actionable next steps to optimize performance.
Conduct keyword research and develop keyword and content recommendations
Evaluate diagnostic metrics to determine optimizations needed to improve performance including ad group and keyword adjustments, negatives, copy, landing page selection and copy, etc.
Conduct Search query mining to optimize keywords and negatives to improve performance
Setup/optimize search bid/campaign management in native tools as well as platforms such as Doubleclick, Marin, Kenshoo, etc
Identify campaign expansion and testing opportunities to increase performance
Problem solve issues related to search campaigns such as trafficking and tagging
Provide advanced analysis and reporting on paid search campaigns
Discover competitive gaps and provide recommendations to improve
Monitor industry news, trends, and shifts to align with evolving Search Engine Marketing strategies
Communicate with other marketing teams to align and improve over-arching digital strategy and work with web developers and marketing teams to properly implement search best practices
REQUIREMENTS:
5+ years of experience as Search Engine Marketing Manager or similar role
Expertise across all search ad types including text ads, shopping ads, display ad, dynamic ads, etc
Expertise with performance/conversion-based search kpi optimization for DTC websites
Google Ads, Google Ads Editor, and Google Analytics expertise is essential
Amazon Marketing Services expertise is essential particularly Amazon Search
Criteo Ad platform experience
SKILLS:
Must have strong analytics/insights capability (and with associated tools like Excel, Power BI, Knime, Google Data Studio, etc)
Must have strong critical thinking and problem-solving skills
Strong collaboration & communication/interpersonal skills essential
Must be a self-starter taking proactive initiative to achieve objective
Must have strong sense of ownership and pride in performance
Must have advanced Proficiency with MS Office tools: word, ppt, and especially excel
EDUCATION:
Bachelor's Degree Ideally in IT related field but any degree ok if relevant industry experience.
CERTIFICATIONS:
Google Ads; Google Analytics certification required
STANDOUT QUALITIES:
Extensive experience in Google and Amazon Search for large brands/companies
BigCommerce or other DTC technology expertise
Must have strong analytics/insights capability
Must have strong critical thinking and problem-solving skills
APPLY NOW for this great