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Associate Marketing Manager

Category:Contract
Location: Plymouth, Minnesota 55422
Posted:Thu, September 10, 2020
Salary:Up to US$0.0 per hour
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Associate Marketing Manager

Location: Bass Creek (Remote)

Contract Length: 6 Months w/ Possible Extension & Conversion Opportunities

Schedule: 8:00am-5:00pm

JOB SUMMARY

The Senior Associate Marketing Manager, Parts, Garments & Accessories (PG&A), leads the development of marketing strategy and plans that meet the PG&A division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen the brand and drive growth through consumer & dealer awareness; providing cross-category leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the E-Commerce, Product, Sales, and Brand teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Develop integrated marketing launch and go-to-market plans that include strategy, positioning, naming and message development for our RZR product line of accessories
  • Develop and manage multimedia content strategy on- and off-line; including photography, copy, animations, and video
  • Ensure consistent adherence to brand guidelines for all marketing materials
  • Develop integrated go-to-market plans to expand our position in the wheel & tire and lighting competitive space
  • Marketing Asset Development & Execution Market Research, Events, Campaigns & Tools
  • Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies and the product management team
  • Drive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, and presentations
  • Work with cross-departmental team, maintain, and develop the master content and traffic calendars
  • Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budget
  • Responsible for all phases of consumer catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distribution
  • Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front
  • Lead planning and execution of events including dealer shows and consumer events
  • Create collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POP
  • Build 1:1 relationship with consumers and build brand affinity through customer retention efforts
  • Drive consumer insights generation and analysis via focus groups, surveys and other measurement
  • Track and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiences
  • Keep current with emerging digital marketing channels (i.e. social, mobile, email, search)
  • Track and report on all campaign metrics
  • Leadership
    • Mentor other marketing specialists to deliver PGA objectives.
    • Manage agency interaction, schedules, budgets and production of materials

REQUIRED SKILLS AND KNOWLEDGE

  • Bachelor degree in business, marketing or related - MBA preferred.
  • 5+ years marketing or related experience - digital marketing experience preferred.
  • Proven leadership and mentoring experience
  • Excellent written skills

ManpowerGroup is an Equal Opportunity Employer (EOE/AA)

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