The Associate Commercial Segment Manager is responsible for the management of the Commercial Customer Segment with a focus on developing deep market industry specialization and driving the value proposition for the customer segment. This position works within the customer segment team to drive the customer segment business and value proposition. Management of assigned products includes developing and prioritizing solution selling opportunities, competitive analysis, new product development, obsolescence, pricing, inventory, forecasting, profitability, and marketing tactics and strategies.
The Associate Commercial Segment Manager is responsible for communicating and coordinating changes made to any of the products, new product introductions, and obsolescence of any products. Oversees the development of all product-related technical literature.
Develops and manages the product/product line roadmap with focus on the alignment of products, services, and LOBs to brand strategy. Leads product innovation and development efforts through the NPD process. Also provides direction on product development modifications and discontinuations.
Develops regionally-focused customer segment marketing strategies and plans for assigned products. Leads and coordinates the development of effective packaging, advertising, sales and incentive programs, sales displays, trade show displays, and publicity programs to promote the product line value proposition.
Maintains high-level of communications with Sales and other field personnel. Identifies key sales needs and integrates requirements into the sales and marketing plan.
Works with Portfolio Management to manage product prices, terms of sale, and discounts recognizing team objectives and competition.
Generates market demand projections to guide the preparation of forecasts. Works with Operations to ensure needed product supply, at the lowest possible product cost, while maintaining quality standards.
Identifies and manages literature and technical documentation needs. Initiates and directs the creation of documentation in collaboration with Integrated Marketing Communications.
Develops a complete intelligence file on competitors' products, pricing, field activity, customer service channels of market distribution, and end-user preferences. Utilizes competitive intelligence to develop tactics to increase market share.
Develops customer training programs in collaboration with Training Department.
Continual Seeks out opportunities to contribute to the business success through proactive involvement in team initiatives.
Requires a Bachelor's degree in Business, Marketing, Sales, Engineering or equivalent degree.
5 years of related experience.
Prior experience in Product Management, Sales, Marketing, Channel Management, Product Development, or similar is required.
Must use an effective and approachable communication style to engage others and build credibility and rapport.
Experis is an Equal Opportunity Employer (EOE/AA)